Marketing

Tap into National & Local Advertising Support to Build Your Business Reputation

New franchisees, along with business owners who have represented the One Hour Heating & Air Conditioning® brand for many years, rely on the leverage that national brand recognition and local market support can provide.

“This year we shifted our marketing strategy to drive customers to search for our brand online vs. a generic service search. The focus on ‘brand’ has significantly reduced our cost to acquire new customers.”

- John Bebeau, One Hour Heating & Air Conditioning Franchisee Ohio

One example of the national support that franchising offers is our partnership with Executive Producer and TV host Mike Rowe. In 2015 One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® electrical services ~ all members of the Direct Energy® family of brands joined forces with Mike Rowe, also the CEO of the mikeroweWORKS Foundation, to help grow the skilled trades and raise consumer awareness. Working together,* we aim to provide a jolt to the skilled trades industry, raise awareness of the vital role our franchisees play, and increase the skills of future and potential trade professionals.

Outdoor creative example available to franchisees in the Marketing Toolbox.

Your Marketing ToolKit Offers Ongoing, Online Assistance:

  • Leverage national media buzz from Mike Rowe to drive sales to your local business. Last year One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® electrical services donated $100,000 to the mikeroweWORKS Foundation for work ethic scholarships.
  • Uncover customer preferences and create opportunities by offering new products & services.
  • Distinguish your business by supporting the One Hour partnership* with Children’s Miracle Network Hospitals.In 2015 our partnership with the Children’s Miracle Network generated more than $175,000 in contributions made through One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® ​electrical services, franchisee contributions and donations collected after home service calls.
  • Access customizable TV ads, direct mail campaigns, social media ideas, and more.
Postcard mailout example available to franchisees in the Marketing Toolbox.

Reaching new customers through advertising can be complicated and costly. It’s also a necessary step to promote your business. One Hour franchisees have access to our experienced field marketing team for help maximizing market presence and stretching advertising dollars. Pre-produced TV ads, radio spots, flyers, postcards, direct mail letters, social media posts and more materials are all included in your One Hour marketing tool kit. Just make your selections online and add in your business location and contact numbers.

It’s all part of the added value you can take advantage of when you decide to franchise with One Hour.