Marketing

Utilize National & Local Advertising to Build Your Business' Success

Local marketing support, combined with national brand recognition, provides leverage that is crucial for success, whether you are a brand-new owner or an established franchisee.

One example of the national support that franchising offers is our partnership with Executive Producer and TV host Mike Rowe. In 2015 Mister Sparky® electrical services, One Hour Heating & Air Conditioning® and Benjamin Franklin Plumbing® ~ all members of the Direct Energy® family of brands ~ joined forces with Mike Rowe, also the CEO of the mikeroweWORKS Foundation, to help grow the skilled trades and raise consumer awareness. Last year we contributed $100,000 to the mikeroweWORKS Foundation for work ethic scholarships.

Outdoor creative example available to franchisees in the Marketing Toolbox.

Working together, we aim to provide a jolt to the skilled trades industry, raise awareness of the vital role our franchisees play, and increase the skills of future and potential trade professionals.

Your Marketing Toolkit Offers Ongoing Online Assistance:

  • Leverage national media buzz from Mike Rowe to drive sales to your local business.
  • Uncover customer preferences and create opportunities by offering new products & services.
  • Distinguish your business by supporting the One Hour partnership* with Children’s Miracle Network Hospitals. In 2015 our partnership with the Children’s Miracle Network generated more than $175,000 in contributions made through Mister Sparky® ​electrical services, One Hour Heating & Air Conditioning® and Benjamin Franklin Plumbing® franchisee contributions and donations collected after home service calls.
  • Access customizable TV ads, direct mail campaigns, social media ideas, and more.

Postcard example available to franchisees in the Marketing Toolbox.

Driving new leads through marketing can be costly and frustrating without the right support. Mister Sparky franchisees have an ally in our team of seasoned field marketers for help expanding your market reach and maximizing your advertising investment. Pre-produced TV ads, radio spots, flyers, postcards, direct mail letters, social media management, and more tools are all included in your Mister Sparky marketing toolbox. Choose the media and materials you want, then add in your unique location and phone numbers.

Our marketing is part of the added value you have access to when you franchise with Mister Sparky.

Reach Your Goals, Explore Your Franchise Opportunity

Where do you want your business to be in 10 years? Is your end goal a healthy return on investment for your business and your lifestyle? Are you hoping for more personal time, and a better balance between work and leisure hours?

Let’s Get Started