Marketing

National & Local Advertising Support to Build Your Business Reputation

Marketing can be a powerful tool to grow your brand. Benjamin Franklin Plumbing® franchisees—both new and old— rely on the leverage that national brand recognition and local marketing support can provide.

Forging Partnerships to Boost Our Brand

One example of the national support that franchising offers is our partnership with Executive Producer and TV host Mike Rowe. In 2015 One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® electrical services ~ all members of the Direct Energy® family of brands ~ joined forces with Mike Rowe, also the CEO of the mikeroweWORKS Foundation, to help grow the skilled trades and raise consumer awareness.

Outdoor creative example available to franchisees in the Marketing Toolbox.

Working together,* we aim to provide a jolt to the skilled trades industry, raise awareness of the vital role our franchisees play, and increase the skills of future and potential trade professionals.

Pairing National Presence With Your Local Marketing Tool Kit

What unique benefits does Benjamin Franklin offer?

  • Leverage national media buzz from Mike Rowe to drive sales to your local business. Last year One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® electrical services donated $100,000 to the mikeroweWORKS Foundation for work ethic scholarships.
  • Uncover customer preferences and create opportunities by offering new products & services.
  • Distinguish your business by supporting the Benjamin Franklin Plumbing partnership with Children’s Miracle Network Hospitals. In 2015 our partnership with the Children’s Miracle Network generated more than $175,000 in contributions made through our franchises, franchisee contributions and donations collected after home service calls.
  • Access customizable TV ads, direct mail campaigns, social media ideas, and more.

Benjamin Franklin Plumbing Mailout Card ​Postcard mailout example available to franchisees in the Marketing Toolbox.

We understand that the challenge of reaching new customers through advertising can be overwhelming and pricey. That is why we give you access to a team of experienced field marketers who can help you capitalize on this necessary strategy.

Still Not Convinced?

This is just part of the added value you can take advantage of when you partner with Benjamin Franklin as a franchisee!

Get Started With Us

From radio spots and flyers to social media posts and postcards, we give you all the tools you need in your Benjamin Franklin marketing tool kit. Simply make your selections online and add in your business location and contact numbers!